Subscription-Based Social Media Content | How Instagram Is Adapting to Creator Trends
July 27, 2022
Above all else, social media has allowed people – especially celebrities – to be themselves. Data continues to underscore that the most resonating content is no longer based purely on [...]
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6 Actionable Tips For CTV Advertising
July 6, 2022
Connected TV is any television product that airs on an Internet-based streaming service. This includes streaming-only programming, as well as cable substitutes that are streamed through the Internet. The ads [...]
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Q&A: Your Programmatic Advertising Questions Answered
May 10, 2022
Programmatic advertising enables you to buy ad space using a demand-side platform (DSP) that leverages data insights and algorithms to reach the right users. This automatic process serves ads in [...]
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[NEWS] Top Phoenix Ad Agency Announces the Arizona State Fair as its Newest Client
April 26, 2022
Commit Agency, the Valley’s foremost authority on brand definition, experience design and marketing amplification, is approaching the second half of 2022 with the addition of one of the state’s highest-profile [...]
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What to Know When Hiring an Influencer Marketing Agency
March 30, 2022
If you haven’t heard, influencer marketing is here to stay. In fact, influencers have never been more valuable to brands. Why? Simply put, influencer marketing is one sector of social media [...]
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Brand Equity | What it is and Why it’s So Important
December 8, 2021
Research shows that consumers are willing to pay extra for a product or service if it meets their criteria. For instance, shoppers will pay more for a high-quality experience, or [...]
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