Debranding | Definition, Examples and Why It Can Be Effective
May 12, 2021
With a different approach, brands can still establish themselves in their desired manner with their respective audiences. How can they do this? By shedding the name value that has seen [...]
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Doing it for the ‘Gram: Most Insta-Worthy Spots in Phoenix
May 4, 2021
You know what they say, Instagram, or it didn't happen... Whether it’s your first time in Phoenix or you’re looking for new places to explore, this list of Insta-worthy spots [...]
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How to Write Effective Ad Copy
April 14, 2021
Ad copy refers to advertising copy. It’s often the combination of a headline, supporting text, main body copy and a call to action written to create an ad.
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Media Planning And Buying 101 | What You Need To Know
March 29, 2021
Every marketer wants to optimize their message and ensure it’s received by the widest relevant audience, at the lowest cost, possible. However, executing a flawless marketing strategy isn’t as simple [...]
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How to Create Compelling Content People Will Actually Engage With
March 10, 2021
The message is clear—simply producing content doesn’t guarantee anything. Creating blogs, videos, email marketing campaigns and other types of content don’t mean anything unless they strike a chord with those [...]
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5 Common Myths of Working with an Advertising Agency
March 1, 2021
If you’re thinking about hiring an advertising agency, you may be hearing some myths floating around out there in the marketing world. Well-meaning confidants sharing their own horror stories would [...]
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