SEO Copywriting | What It Is and Agency Services Available
September 19, 2022
Writing SEO copy is just one part of a copywriter’s job. Using a combination of keyword research and enticing brand copy is what SEO copywriting is all about. Ultimately as [...]
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Brand Equity | What it is and Why it’s So Important
December 8, 2021
Research shows that consumers are willing to pay extra for a product or service if it meets their criteria. For instance, shoppers will pay more for a high-quality experience, or [...]
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Debranding | Definition, Examples and Why It Can Be Effective
May 12, 2021
With a different approach, brands can still establish themselves in their desired manner with their respective audiences. How can they do this? By shedding the name value that has seen [...]
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Hiring A Full Service Marketing Agency
January 28, 2020
Making the decision to hire a full service marketing agency is a crucial step in the right direction for any growing business. But how do you know when you’re ready [...]
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How a Content Marketing Agency Balances Data and Creativity
August 21, 2019
Every smart marketer knows that when you’re writing for a brand, adopting its story as your own is what sparks creativity and authentic connection. Not just knowing a company’s mission, [...]
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Why Your Brand Identity is More Than Your Logo
July 17, 2019
Brand, branding, and brand identity are not synonymous. Brand identity is the visual representation of your brand, including logo marks, color scheme, and other business design attributes. Branding is the [...]
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