When NOT to Use Emotional Branding
January 26, 2018
“Think back to the moment you saw your first child (or fur baby). Remember the innocent, all-encompassing love in their eyes? The gooey center that formed in your heart? That’s [...]
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Emotional Branding: More than Manipulation
June 10, 2017
We’ve all been moved by stereotypical emotional marketing. Who could forget the emaciated bodies and tear-stricken faces of the children ready for virtual adoption in the Save the Children commercials [...]
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How a Design Agency Art Director Finds Inspiration
April 27, 2016
One of the most important pieces to running a top-quality design agency is having the best possible talent designing for you. You can spend hours brainstorming with the best and [...]
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