6 Smart Strategies to Rank Your Local Business

Commit Agency
April 13, 2018

Being the new business in town can be challenging. Not only are you trying to build a solid customer base, but you’re also trying to maintain and reach out to new customers each day. Thankfully, the internet can help spread the word–but you have to put in the work. Here are six smart strategies to rank your local business, according to the experts at Commit Agency.  

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How to Use Facebook Custom Audiences

Greg Pelke
March 27, 2018

The single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach based on demographics and interest, get in touch with your existing contacts, and find people on Facebook who are similar to your current customers. But how do you do that? This is where Facebook custom audiences come in.

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Alexa, Why Should I Pay Attention to Voice Assistants in Marketing?

Commit Agency
March 12, 2018

The world is starting to love voice assistant technology. In fact, 25 million smart speakers flew off the shelves of retailers in 2017 resulting in triple the sales from the year before. Just as a ship captain shouts commands from the deck to his crew, we have the ability to command our home’s appliances, place orders online and access a world of endless information with the reach of our voice.

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Influencer Marketing Trends for 2018

Commit Agency
February 2, 2018

Brands who aren’t implementing influencer marketing into their strategy are already behind in 2018. Why? It’s no longer just another social media marketing fad. In fact, it currently produces the best ROI and is the fastest-growing online acquisition channel. According to Forbes magazine, influencer marketing has proven to be the “most effective form of advertising.”

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When NOT to Use Emotional Branding

Wynter Holden
January 26, 2018

“Think back to the moment you saw your first child (or fur baby). Remember the innocent, all-encompassing love in their eyes? The gooey center that formed in your heart? That’s how you’ll feel the first time you use our product.” If fond images passed through your mind while reading our opener, you’ve just experienced emotional branding.

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Advertising by Generation: Baby Boomers

Wynter Holden
January 19, 2018

Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category (those born between 1945 and the mid-60s). Baby boomers are also a captive audience for television and radio ads, as most of this generation has already retired or is nearing retirement age. If you’re looking to market your product or service to the Baby Boomer generation, here are a few things you should know first.

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How to Write Home Page Content that Works

Commit Agency
December 21, 2017

At Commit Agency, we’ve built a lot of websites for our clients. Although we take time to carefully craft each web page, the home page is our main focus. While there are many details that go into creating a stellar home page, we’ve come to the conclusion that these 5 points must be present in order to successfully market your business online.

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The Sweet Spot with Social Influencers

Commit Agency
December 1, 2017

Social influencers aren’t a new concept. Industry leaders have been using celebrities to represent their products since… well, since Hollywood’s early existence. Open a vintage ladies’ mag and you’ll find Lucille Ball and Elizabeth Taylor shilling beauty products. These early pairings of celebrity and brand are no different than Selena Gomez’s partnership with Coach or Nike’s original 7-year deal with LeBron James. The $90M price tag on James’ contract with the athletic giant shows just how valuable celebrity endorsement can be in creating a successful brand.

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How to Create Buyer Personas

Commit Agency
October 9, 2017

You’ve created and designed your product or service. You’ve ironed out the details, built your company website and hired the best talent. Now it’s time to get your message out there.   How do you set your product or service apart from the competition? Whether you’re just starting out, or part of a seasoned company […]

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Quiz: What’s Wrong with Your Customer Experience?

Commit Agency
October 2, 2017

Think about the last time you purchased a product online or went into a store. Were you completely satisfied with your experience? Most people believe service could have been better, even though their surface needs were met. By focusing on the customer journey rather than the end destination, customer interactions can go from “ok” to […]

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The Top 5 Marketing & Business Books We Read This Year

Commit Agency
September 25, 2017

Here at Commit, we’ve evolved our digital marketing processes through a combination of preparation and practice. Over the years, we’ve found that marketing and business books often plant the seed that germinates into a great idea or technique. A good book can provide the spark you need to take your business or marketing department to […]

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Content 101: 5 Tips for Engagement

Wynter Holden
July 25, 2017

Engagement has become a buzzword—and not just in the wedding industry. Employees who feel engaged at work are more likely to report high job satisfaction. Consumers who engage with a brand are more likely to buy. Viewers invest time or money in companies whose ad campaigns are engaging and interactive. Here are five ways you […]

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