Working with a Creative Agency vs. Hiring a Freelancer

January 4, 2019

Whether you’re a new business or have been around for some time, you know that not everything can be done in-house. Unless, you know, you have a superstar team that has multiple talents and the availability to work 40+ hours a week. Unfortunately, not everybody has that luxury. When time is slipping away and your marketing efforts are getting pushed to the bottom of your to-do list, it’s time to hire some help.

While searching for the right people, you should ask yourself: How much do I need help with, what is my budget, and who will give me the best results? In this case, we’re going to review the differences between working with a creative agency and hiring a freelancer.

The Job.

Who here loves to brainstorm, execute and analyze marketing campaigns all by themselves while trying to run a business…anyone? Although this may be ideal for beginners, it sure isn’t a feasible long-term strategy.

However, for small jobs, like redoing a logo or designing a flyer, contracting an independent graphic design freelancer will do the trick. Leave it to the marketing agencies to handle large-scale projects like TV and radio spots, website redesigns, and full-scale campaigns.

The Team.

Agencies employ everyone from graphic designers to content creators to project managers. If you’re already overwhelmed at the thought of managing five different freelancers to get the job done, an agency might be the right move (and for more reasons than you think).

Creative agencies are full of experienced people who are good at what they do. When a group of creative individuals put their minds together, there’s no telling what great ideas they’ll come up with.

The Budget.

Depending on the project, freelancers are generally more budget-friendly. But, that’s not always the case. In some instances, it could actually cost you more, especially when multiple revisions are necessary.

By hiring a marketing agency, you know exactly what you’re going to pay each month. That way you won’t ever be surprised by added fees tacked onto an already high bill.

The Experience.

Working with freelancers and creative agencies have multiple similarities. Both are timely, efficient with their projects, and produce outstanding work. Freelancers are extremely flexible and can work weekends, whereas agencies tend to stick to a Monday-Friday work week. Some agencies, like us, actually hire freelancers to help out when there’s an influx of work. After all, they are extremely helpful when you’re in a pinch!

You may want to hire a freelancer when:

  • You need small graphic design work
  • You need help on a single project
  • You need to offload some work
  • You need work done fast
  • You have a small budget

You may want to hire a creative agency when:

  • You need help with ongoing projects
  • You need to hire more than one person to do the job
  • You don’t have an in-house marketing team
  • You are lacking strategy
  • You want to offload your marketing efforts

If you’re looking to make that leap from working with freelancers to working with an agency, know that Commit Agency is just a phone call away.