Are you reading your company’s reviews? Really reading them?
If not, you need to.
We’ve become a society of peer reviews—the new “Connection Economy”—where today’s consumers are making purchase decisions based on the experiences their friends (and even strangers) are having and sharing on top review sites and social channels.
Why is this important to you? Because the difference between a 4- and 4.5-star review can make a huge impact on your profit and market share.