4 Compelling Examples of Storytelling on Social Media
December 7, 2017
Storytelling is one of the most compelling ways to capture people’s attention. Why? Because everyone loves a good story. But sometimes coming up with a plot, climax, and resolution relating [...]
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Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
July 7, 2017
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA [...]
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What Your Profile Photos Say About You
June 19, 2017
We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile [...]
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Emotional Branding: More than Manipulation
June 10, 2017
We’ve all been moved by stereotypical emotional marketing. Who could forget the emaciated bodies and tear-stricken faces of the children ready for virtual adoption in the Save the Children commercials [...]
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Getting Back to the Idea of Hospitality
February 1, 2017
The notion of hospitality has been around for thousands of years, dating back to an era where it was common to break bread with strangers and invite them into one's [...]
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The Future of Personalized TV Ads | Creative Design Agency
September 7, 2016
The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]
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