Getting Back to the Idea of Hospitality
February 1, 2017
The notion of hospitality has been around for thousands of years, dating back to an era where it was common to break bread with strangers and invite them into one's [...]
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The Future of Personalized TV Ads | Creative Design Agency
September 7, 2016
The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]
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What’s the Big Idea? | Best Digital Marketing Companies
July 27, 2016
“The Big Idea” has long been marketing and advertising’s holy grail. Indeed, from 2004 through 2008, marketing and branding guru Donny Deutsch had a successful CNBC show about it called, [...]
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Be Human: A New Kind of Advertising Strategy
July 22, 2016
It’s mind-boggling to reflect on the number of things we used to have to do manually that there is now an automation, an app, or some other technology that will [...]
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5 Dimensions of Creative Media Advertising
July 18, 2016
When it comes to media advertising, what leads to the greatest ROI? For years, brand managers and their agencies lacked a scientifically precise way to know for sure. However, several [...]
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Art + Science = Creative Advertising
July 8, 2016
In the days of old, marketers had no way to assess the effectiveness of their campaigns. In those days, John Wanamaker’s complaint—“Half of the money I spend on advertising is [...]
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