The Benefits of Great UX Design | Tips and Examples of Good User Experience
April 25, 2023
If you’ve ever landed on a website and did a quick scroll before deciding to leave, you likely did not have a good user experience. Maybe the look and feel didn’t reflect the kind of brand you like to purchase from or perhaps you couldn’t find what you were looking for.
In today’s digital age, a brand’s website is often the first point of contact between the brand and its potential customers. It is essential for a brand to have a website that provides a great user experience. A website with great user design has numerous benefits for the brand, such as increasing user engagement, building trust, improving brand perception, and driving conversions. In this blog, we will explore the benefits of great user design and provide tips and best practices to achieve it.
Increases User Engagement
A website with great user design attracts and retains your attention. It makes the website easier to navigate, improves the site’s functionality and ensures that users can quickly find what they’re looking for. Great user design incorporates elements such as easy-to-use navigation menus, clear calls-to-action, and engaging visuals, all of which increase user engagement on the website.
A brand’s website is also a tool for building trust with customers. It gives off the impression that you are a reliable company. A well-designed website is perceived as professional, functional, and trustworthy, which creates a positive impression on users. Users are more likely to engage with a brand if they trust it, and a well-designed website goes a long way in building that trust.
Improves Brand Perception
The design of a website can also help improve a brand’s perception. A well-designed website is a reflection of the brand’s values and principles. What does your company value? Your website should reflect the character traits that your brand was built on. A website that is easy to navigate, aesthetically pleasing, and provides a great user experience, enhances the brand’s reputation and positively influences user perception of the brand.
Driving conversions is the ultimate goal of a website, which is achievable only with a flawless user experience. A website that is easy to use, intuitive, and engaging increases the likelihood of users taking action on the website, such as making a purchase, filling out a form, or subscribing to a newsletter. Great user design helps reduce friction in the user journey, which makes it more likely that users will convert.
Tips and Best Practices for Achieving Great User Design
- Keep it Simple: Keep the design simple, clean, and clutter-free. Avoid using too many colors, fonts, or graphics that may overwhelm the user.
- Prioritize User Needs: Design the website with the user in mind. Prioritize the user’s needs and ensure that the website is easy to navigate, and the content is easy to read.
- Ensure Consistency: Ensure consistency in design elements such as font, color, and layout throughout the website. This creates a sense of cohesion and makes the website easier to use.
- Use Clear Calls-to-Action: Use clear calls-to-action that guide users toward the desired action on the website. The CTAs should be prominent, easy to find, and easy to click.
- Optimize for Mobile: Optimize the website for mobile devices. A responsive design ensures that the website looks great and functions well on all devices, including smartphones and tablets.
- Use High-Quality Visuals: Use high-quality visuals, such as images and videos, to engage users and break up text-heavy content. Ensure that the visuals are relevant and add value to the content.
- Test and Iterate: Test the website’s design and functionality regularly and iterate based on user feedback. Continuously improving the user experience will ensure that the website remains relevant and effective.
A website with great user design is essential for any brand looking to succeed in today’s digital age. It increases user engagement, builds trust, improves brand perception, and drives conversions. By following the tips and best practices outlined above, brands can create websites that provide a great user experience, which will help them achieve their business goals.
Looking for a rockstar UI/UX team? We’d love to chat with you today. Commit Agency is a full-service advertising agency located in the Phoenix, Ariz., metro area that believes thoughtfully designed consumer interactions informed by a well-defined brand create moments worth remembering and sharing.