The three dimensions of meaningful experiences

David Ralls
September 23, 2015

I recently had an opportunity to attend the Fiesta Bowl’s annual football kickoff luncheon at the Arizona Biltmore, where University of Nebraska head football coach Tom Osborne and quarterback Tommie Frazier were the keynote speakers. I was more than just a little impressed when their message centered around important life lessons being the difference maker […]

Read More

Local Ad Agency Rebrands with Focus on Brand Definition, Experience Design and Influence

Commit Agency
September 14, 2015

Richard Cassey returns as chief strategy officer, agency lands significant new clients In alignment with recent marketing research showing that today’s consumers find more value in memorable experiences over non-essential items, local advertising agency air INTEGRATED has changed its name to Commit Agency with a focus on defining brands, designing memorable experiences and amplifying influence. […]

Read More

Moments matter, so make more of them

Commit Agency
September 8, 2015

When we set out to evolve our agency, we thought a lot about consumer behavior—what they were doing, what they were talking about, where they were spending time. We already knew that digital technology was a big part of their lives and that they were spending a lot of time on social media connecting with […]

Read More

A song played at the office. And then an amazing thing happened.

Janelle Brannock
September 4, 2015

You don’t even notice it at first, your fingers tapping mindlessly to the beat of the song playing overhead. Maybe you had been experiencing writer’s block, which rattles me far too often than I’d care to admit. Or perhaps you were just in a funk, feeling defeated and stressed and uninspired. Whatever the case, you […]

Read More