Our pillars

Commit Agency
November 17, 2015

We asked our president, David Ralls, and chief strategy officer, Richard Cassey, to discuss the three pillars that guide Commit Agency.

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Three ways brands need to approach video

Janelle Brannock
November 16, 2015

“The number of hours people spend watching videos (aka watch time) on YouTube is up 60 percent year-over-year.” “Seventy-eight percent of people watch videos online each week.” “Ninety-eight percent of 18- to 34-year-olds report using smartphones to watch video content.” “There are 8 billion daily video views on Facebook.” That’s eight billion. With a “B.” […]

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To be thankful

Commit Agency
November 13, 2015

Meaningful experiences are at the heart of everything we do at Commit. Naturally, it’s the experiences and connections in our personal lives that mean the most to us. In the spirit of Thanksgiving, our team reflected on what they are most thankful for at the end of the day. Heidi Anderson, Traffic Manager I am […]

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News: Commit Agency and Digital Intelligence Agency Join Forces

Commit Agency
November 2, 2015

CHANDLER, Ariz. (Nov. 2, 2015)—Commit Agency, a full-service marketing agency focused on brand development, experience design and amplifying influence, and Digital Intelligence Agency (DIA) have joined forces. As a result, DIA’s team members skilled in website design, content marketing, SEO and front- and back-end website development will enhance Commit’s digital team. All employees will work […]

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Mastering instinctual service in three simple steps

Commit Agency
October 27, 2015

To the average observer, the two women approaching the front desk had just arrived for their stay and were ready to check in. It is an everyday occurrence that happens millions of times a day at hundreds of thousands of destinations across the globe. And just like all of those arrivals, what stood out about […]

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The focus on people and experiences is shaping digital marketing

Commit Agency
October 27, 2015

Just last week, some of our team members attended the highly-anticipated digital marketing conference, BOLO (that’s short for Be On the Look-Out), that rolled through town. As the name of the conference implies, us attendees got a close look at where the industry is headed and how to apply this thought leadership to what we […]

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The three dimensions of meaningful experiences

David Ralls
September 23, 2015

I recently had an opportunity to attend the Fiesta Bowl’s annual football kickoff luncheon at the Arizona Biltmore, where University of Nebraska head football coach Tom Osborne and quarterback Tommie Frazier were the keynote speakers. I was more than just a little impressed when their message centered around important life lessons being the difference maker […]

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Local Ad Agency Rebrands with Focus on Brand Definition, Experience Design and Influence

Commit Agency
September 14, 2015

Richard Cassey returns as chief strategy officer, agency lands significant new clients In alignment with recent marketing research showing that today’s consumers find more value in memorable experiences over non-essential items, local advertising agency air INTEGRATED has changed its name to Commit Agency with a focus on defining brands, designing memorable experiences and amplifying influence. […]

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Moments matter, so make more of them

Commit Agency
September 8, 2015

When we set out to evolve our agency, we thought a lot about consumer behavior—what they were doing, what they were talking about, where they were spending time. We already knew that digital technology was a big part of their lives and that they were spending a lot of time on social media connecting with […]

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A song played at the office. And then an amazing thing happened.

Janelle Brannock
September 4, 2015

You don’t even notice it at first, your fingers tapping mindlessly to the beat of the song playing overhead. Maybe you had been experiencing writer’s block, which rattles me far too often than I’d care to admit. Or perhaps you were just in a funk, feeling defeated and stressed and uninspired. Whatever the case, you […]

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