Good vs. Bad SEO Investments | Best Digital Agency

Commit Agency
March 14, 2016

According to Moz’s Google Algorithm Change History, Google adjusts its search algorithm 500-600 times every year. The frequency of such updates make SEO an increasingly challenging endeavor for even the best digital agency. Is it about keywords? Backlinks? Or more off-the-page factors, like authority and quality? While most of these changes are minor updates, Google […]

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How an Advertising Campaign Goes Viral

Commit Agency
March 11, 2016

Every marketer wants their advertising campaign content to go viral. The prospect of millions of views and the subsequent traffic to the website is just too enticing to ignore. But the truth is that very few campaign pieces actually go viral, so what’s a marketer to do? Few online entities have achieved viral status more […]

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Advertising Organizations and eMetrics That Matter

Commit Agency
March 9, 2016

Marketers are swimming in data, and nowhere is this more apparent than in the digital marketing sphere. At the same time, they must work with advertising organizations to glean the metrics that will help justify their spending to the C-suite. But with so much data and so many reporting possibilities, what are the best metrics […]

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Customer Experience Is Key | Marketing Concepts

Elaine Ralls
March 7, 2016

With the explosion of social media and, with it, the ability of consumers to broadcast both good and bad experiences, companies are focusing their marketing concepts much more on customer experience as a key performance indicator. The desire to satisfy consumers has led many companies to focus on specific touchpoints, those moments when a consumer […]

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Fine-Tuning Your Influencer Marketing Strategy

Commit Agency
March 4, 2016

In July 2015, AdWeek offered 10 reasons why influencer marketing is “the next big thing,” citing, among other things, the power of word-of-mouth to persuade and the massive supply of influencers compared to marketers who are actually adopting influencer campaigns. The author concluded that there are strong reasons to employ an influencer marketing strategy. All […]

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An Agile Approach to Data-Driven Marketing

Commit Agency
March 2, 2016

A 2012 study by the Corporate Executive Board presented in the Harvard Business Review cited a shocking statistic: of the 800 Fortune 1000 marketers interviewed, on average, they only relied on data for 11 percent of customer-related marketing decisions. Further, more than half relied only on previous experience or their own intuition. But this type […]

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Extraordinary Minds at Commit | Advertising Ideas

Commit Agency
February 26, 2016

In mid-February, Commit Agency’s president and the chief strategy officer braved the cold and wet streets of New York City to attend the Adrian Awards put on by by the Hospitality Sales and Marketing Association International (HSMAI). The reason? Our very own CSO, Richard Cassey, was selected as one of the Top 25 Extraordinary Minds […]

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The Rules of Mobile Advertising

Commit Agency
February 24, 2016

  According to a 2015 study by the Pew Research Center, nearly two-thirds of Americans own a smartphone, and 19 percent rely to some extent on their phones to connect to online services and information because they lack either broadband access at home or an easily available alternative. Thus, mobile advertising is often the only […]

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Refined Revelry Comes to Phoenix | Marketing Firm

Meredith Oechsner
February 19, 2016

In December, our marketing firm helped launch a new luxury lifestyle hotel in the Biltmore neighborhood: The Camby. Named after its proximity to the iconic local landmark, Camelback Mountain, The Camby strives to communicate Phoenix authenticity through southwestern chic design and locally-sourced ingredients. Formerly the Ritz-Carlton Phoenix, we got to get our hands dirty as […]

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The Digital Imperative | Digital Marketing Company

Commit Agency
February 17, 2016

We have lived in a digital world for a few decades now. All primary forms of communication, information and entertainment have moved to the digital space—a move that has required many companies to enlist the services of a digital marketing company. For every traditional medium there is now a digital alternative. This is not to […]

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Delivering Great Brand Experiences to Differentiate | Ad Agency

David Ralls
February 15, 2016

I attended the most recent W.P. Carey School of Business Economic Club luncheon featuring Harvey Kanter, CEO of Blue Nile, the online specialty retailer of fine jewelry and largest online diamond retailer. Since it was the Economic Club, I braced myself for many charts and graphs highlighting how the diamond commodity market impacts their business […]

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SEO and PPC Advertising Work Hand-In-Hand

Commit Agency
February 12, 2016

In 2012, researchers at Google examined PPC advertising in relation to organic search. Specifically, they asked how frequently a PPC ad impression accompanied an organic result on a user’s search engine results page (SERP), and they asked how the incrementality of ad clicks varies according to the ranking of the advertiser’s organic SERP ranking. What […]

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