Commit 2020 Predictions: Design Trends
December 11, 2019
We are beyond lucky to have an award-winning copywriter, uber-creative creative directors and a team of forward-thinking graphic designers that make up the creative department at Commit Agency. They’re responsible for some pretty epic ideas (a lot of which don’t even make it to the pitch). Without them our meetings would be…not boring…what’s the word…quiet.
Between designing, producing, ideating and writing, the creative team always has a pulse on what’s new and trending in the industry. Part of staying creative is researching what’s out there in the creative marketing world. What do we like about this? How would we improve this campaign or that? What’s working and what’s not?
We caught up with the team to see what they believe will be trending in 2020, including how technological developments will impact design and how the user experience will continue to evolve. Take a look at their answers below.
What are some of the emerging graphic design trends worth noting?
- Animation is the focus, but not when it’s overused. Your goal should be to create a graphic that tells a story and encourages someone to stop scrolling on their device.
- Data visualization is becoming more important each year as companies depend on data-driven decision making.
- The use of bold, heavy fonts in a creative way is trending, whether utilizing color overlays, patterns or creating interesting word breaks.
- Colors are skewing toward muted earthy, vintage tones for 2020. Combining color palettes from the ‘50s with hand-drawn illustrations and type will be increasing.
- Gradients and image masking on large text.
- Line art and outline typography/elements are now evolving into fully illustrated (and even animated) line art patterns and designs. It’s great for conveying concepts and ideas in a clean, simplistic way.
- Combining photography with simple illustrations or line art that replaces parts of the photo or interacts with them, is a trend that will increase in 2020.
- Isometric illustrations have been increasing in popularity over the last few years. They are a preferred style for infographics, web design, and presentations because of their capability to illustrate a 3-dimensional object on a 2-dimensional surface.
- Liquids are on the rise with visuals for social and web. they are often combined with other effects, such as semi-transparent tones, bright colors and color gradients, animations, etc.
How do you predict UX design will evolve next year?
Hyper-personalization is becoming more and more important. It is no longer acceptable for websites and apps to cater to a general user base. The product should be customized to each individual user, creating an experience that is tailored exactly to their needs. Think about how Spotify creates daily mixes based on past music preferences, or how Lyft and Uber recommend arrival locations based on time of day, location and previous routes.
Maintaining usability across different devices through data synchronization so that the user experience isn’t interrupted when switching between desktop, mobile, smartwatches, smart speakers, etc.
In terms of website design and development (mobile and desktop), are there any emerging trends that will influence how you design?
- Minimalistic landing pages and homepages. Get to the point faster and have a quicker load time. These are both rewarded by Google for SEO.
- Congruence between desktop and mobile experiences (and other platforms) is paramount in this day and age. A user should be able to accomplish their goals easily no matter what device they are using and should expect a similar (or complementary) experience if interacting with the same app or website through a different device.
- Dark modes of apps and websites have gained traction in popularity. I’d expect to see the ability to switch between a light mode and a dark mode to become more common this year.
How will technology influence creative in 2020?
- Augmented Reality (AR) and Virtual Reality (VR) will continue to evolve and become more common among user experiences. These will add benefits such as allowing users to visualize online purchases from the comfort of their homes, add elements to their surroundings using social media (Snapchat), and help users in real-time.
- AR is already integrating into day-to-day tasks like directions while walking, pointing your phone at an item and finding it available for purchase online, learning more information about a restaurant’s menu and reviews while nearby, figuring out your size for an item of clothing, and more.
- Voice interaction will continue to become more prominent with the growth of popularity in smart speakers and smart homes, as well as hands-free device navigation while driving or using a Bluetooth headset.
- Security will remain a top priority with technology with so much information being stored digitally.
If you’re looking to rebrand or redo your website in 2020, our design team is standing by ready to help. Drop us a line today.
Commit Agency is a full-service advertising agency located in the Phoenix, Ariz., metro area that believes thoughtfully designed consumer interactions informed by a well-defined brand create moments worth remembering and sharing.