How to Use Facebook Custom Audiences
March 27, 2018
The single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach [...]
Read More
Advertising by Generation: Baby Boomers
January 19, 2018
Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category. Baby boomers are also [...]
Read More
The Hottest Marketing Concept for Your Industry
December 28, 2017
In essence, cleverism describes a marketing concept as“the belief that companies must assess the needs of their consumers first and foremost.”
Read More
The Future of Personalized TV Ads | Creative Design Agency
September 7, 2016
The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]
Read More
What’s the Big Idea? | Best Digital Marketing Companies
July 27, 2016
“The Big Idea” has long been marketing and advertising’s holy grail. Indeed, from 2004 through 2008, marketing and branding guru Donny Deutsch had a successful CNBC show about it called, [...]
Read More
Be Human: A New Kind of Advertising Strategy
July 22, 2016
It’s mind-boggling to reflect on the number of things we used to have to do manually that there is now an automation, an app, or some other technology that will [...]
Read More
