“The Big Idea” has long been marketing and advertising’s holy grail. Indeed, from 2004 through 2008, marketing and branding guru Donny Deutsch had a successful CNBC show about it called, [...]
Read MoreIt’s mind-boggling to reflect on the number of things we used to have to do manually that there is now an automation, an app, or some other technology that will [...]
Read MoreWhen it comes to media advertising, what leads to the greatest ROI? For years, brand managers and their agencies lacked a scientifically precise way to know for sure. However, several [...]
Read MoreSociety, culture and businesses are all enduring the shocks brought on by new technologies and methodologies. Trying to keep up with these changes can seem like a full-time job in [...]
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