The Goal of Integrated Marketing Campaigns
July 3, 2018
It’s Friday afternoon, and you find yourself hopping over to Facebook for a quick scan before heading home for the weekend. As you scroll through your feed, you see an [...]
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How to Use Facebook Custom Audiences
March 27, 2018
The single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach [...]
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Advertising by Generation: Baby Boomers
January 19, 2018
Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category. Baby boomers are also [...]
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The Hottest Marketing Concept for Your Industry
December 28, 2017
In essence, cleverism describes a marketing concept as“the belief that companies must assess the needs of their consumers first and foremost.”
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The Future of Personalized TV Ads | Creative Design Agency
September 7, 2016
The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]
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What’s the Big Idea? | Best Digital Marketing Companies
July 27, 2016
“The Big Idea” has long been marketing and advertising’s holy grail. Indeed, from 2004 through 2008, marketing and branding guru Donny Deutsch had a successful CNBC show about it called, [...]
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