Let’s just cut right to the chase, shall we? Your business needs recommendations, doesn’t it? If you clicked on this article, that answer is probably “yes”. Recommendations have become the [...]
Read MoreIt’s Friday afternoon, and you find yourself hopping over to Facebook for a quick scan before heading home for the weekend. As you scroll through your feed, you see an [...]
Read MoreThe single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach [...]
Read MoreBaby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category. Baby boomers are also [...]
Read MoreIn essence, cleverism describes a marketing concept as“the belief that companies must assess the needs of their consumers first and foremost.”
Read MoreThe ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]
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