What Your Profile Photos Say About You

Joel Coen
June 19, 2017

We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile image. Bad online photos can range from mall-kiosk headshots with laser backdrops circa 1995 to otherwise nice shots that appear blurry thanks to mom’s low […]

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The Top 10 Social Media Advertising Mistakes

Commit Agency
May 10, 2017

There are a lot of pieces on the web that tell what you should do when running an online media campaign in Facebook and Instagram. Very few give guidance in reverse. What are the common mistakes made when running that paid media? Just call this a how-to, in reverse. Today, we’re going to list the […]

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How to Respond to Negative Facebook Reviews

Commit Agency
February 6, 2017

Unlike Google and Yelp reviews, Facebook reviews are impossible to remove. The review may stay on your Facebook page forever, potentially impacting your overall star rating. It may be disappointing, but there is still an opportunity to turn the situation into a positive one and have the customer reconsider. Unfortunately, we have all seen those cringeworthy moments when […]

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What’s New in Social Media Trends | Providing More to the Mobile Customer

Commit Agency
January 9, 2017

It’s no secret that mobile-friendly use and authenticity are shaping the future of digital media. In today’s digitally connected world, a customer can look up your brand’s reviews, website and social media profile–all within seconds. That’s why it is important to develop a successful social media strategy with the following components: Transform Your Mobile-First Mindset […]

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The Benefits of Social Influencer Marketing

Commit Agency
December 12, 2016

Word-of-mouth recommendations have long been recognized for their power and effectiveness—and social influencer marketing takes this concept to the next level. The value it has for brands is supported by numbers. Ninety-two percent of people say they trust word-of-mouth recommendations over traditional advertising. That’s an increase of nearly 20-percent from 2007 and another reason why […]

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Social media shrinking? The death of Vine.

Commit Agency
November 1, 2016

It’s hard enough to keep up with all the new social media channels piling on to an already taxed marketing team. Since the early 2000s, the web has trained us to “do that brand new thing” with abandon. Social media managers struggle to keep up with the on-boarding of a new channel, almost weekly now. […]

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What’s New in Social Media Trends | Shopping on Facebook

Commit Agency
October 5, 2016

Social media trends are constantly evolving, but there is one social media giant that has the resources to add new features much more quickly compared to the rest: Facebook. Facebook is no longer just a place to connect with friends and family anymore. It is where you can learn about new events, follow your favorite […]

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Leverage the Power of Experience with User-Generated Content

Commit Agency
October 3, 2016

Remember that old saying, “A picture is worth a thousand words”? It’s as true today as it was decades ago when that saying was first coined. Pictures today are also worth a few thousand likes, comments and impressions, thanks to a social media-driven society. Many current brands have figured out a new, authentic way to […]

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The Science of Social Media | Advertising Campaign

Janelle Brannock
June 6, 2016

The team has gathered to brainstorm a new advertising campaign for your client—or perhaps you’ve just won a coveted new piece of business altogether—when the talk turns to Facebook, Instagram, Snapchat and YouTube.   It’s time to get social.   But as any social media pro can tell you, social is not a one-size-fits-all solution […]

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The Reality of Social Media Advertising Cost

Commit Agency
June 1, 2016

Your brand has a story to tell, and it’s important for you share that story to the right people at the right time. With millions of brands on social media and the constant algorithm changes, it’s no secret that organic social media reach is long gone. To maximize your efforts on social media, it’s critical […]

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A Digital Agency Approach to Facebook Engagement

Commit Agency
May 11, 2016

Who knew, when Facebook first started, that the social media platform would become such a boon for marketers? Indeed, for those who work at a digital agency, Facebook is a first stop for any new marketing campaign. And yet, unless one approaches it from a thoughtful perspective, a lot of marketing dollars may as well […]

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