Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
July 7, 2017
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA [...]
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Getting Back to the Idea of Hospitality
February 1, 2017
The notion of hospitality has been around for thousands of years, dating back to an era where it was common to break bread with strangers and invite them into one's [...]
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The Future of Personalized TV Ads | Creative Design Agency
September 7, 2016
The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or [...]
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5 Dimensions of Creative Media Advertising
July 18, 2016
When it comes to media advertising, what leads to the greatest ROI? For years, brand managers and their agencies lacked a scientifically precise way to know for sure. However, several [...]
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Art + Science = Creative Advertising
July 8, 2016
In the days of old, marketers had no way to assess the effectiveness of their campaigns. In those days, John Wanamaker’s complaint—“Half of the money I spend on advertising is [...]
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How a Design Agency Art Director Finds Inspiration
April 27, 2016
One of the most important pieces to running a top-quality design agency is having the best possible talent designing for you. You can spend hours brainstorming with the best and [...]
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