Writing SEO copy is just one part of a copywriter’s job. Using a combination of keyword research and enticing brand copy is what SEO copywriting is all about. Ultimately as [...]
Read MoreIn marketing, image is everything. But what if that image isn’t real? And, does it even matter? Most people are familiar with the usual apps and filters to adjust or [...]
Read MoreAbove all else, social media has allowed people – especially celebrities – to be themselves. Data continues to underscore that the most resonating content is no longer based purely on [...]
Read MoreQR codes. Amirite? In hindsight, they were just a few decades too early. Seeing one out in the wild in the 2010s was like a foreign encounter. For marketers, QR [...]
Read MoreA brand’s website remains one its most valuable assets for customer conversion and ultimately revenue. It’s foundational to the long-term success of your business and deserves the time, resources and [...]
Read MoreThe metaverse has been talked about so breathlessly by industry analysts that it’s easy to forget that the metaverse isn’t just a trendy buzzword -- it’s an actual thing that [...]
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