Category: Branding

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Avoiding False Advertising Pitfalls | Best Practices for Ethical Campaigns

March 3, 2025

False advertising—intentionally spreading misleading or untrue information about products or services—can severely damage a brand's reputation and erode customer loyalty.

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Why Your Business Needs Commercial Photography and How to Deliver

February 28, 2025

Commercial photography refers to images created specifically for business purposes. These images showcase products, services or a brand.

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The Role of Visual Communication in Modern Marketing

February 25, 2025

In today’s fast-paced digital landscape, attention spans are shorter than ever, visual communication has become an indispensable element.

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Unlocking the Power of Buyer Personas: How to Transform Your Marketing Strategy

February 11, 2025

Broad demographics provide a high-level view, buyer personas dig deeper, offering a detailed blueprint of your ideal customers.

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Why Testimonials Matter and How to Harness Their Power

February 4, 2025

At Commit Agency, we understand the power of testimonials and how to utilize them to enhance your brand’s position in the marketplace.

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The Role of Emotional Connection in Brand Positioning

December 18, 2024

In an era of hyper-competition and endless options, consumers are drawn to brands that resonate with them on a deeper level.

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