Category: Branding

Cartoon people around a funnel and target

Unlocking the Power of Buyer Personas: How to Transform Your Marketing Strategy

February 11, 2025

Broad demographics provide a high-level view, buyer personas dig deeper, offering a detailed blueprint of your ideal customers.

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Why Testimonials Matter and How to Harness Their Power

February 4, 2025

At Commit Agency, we understand the power of testimonials and how to utilize them to enhance your brand’s position in the marketplace.

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The Role of Emotional Connection in Brand Positioning

December 18, 2024

In an era of hyper-competition and endless options, consumers are drawn to brands that resonate with them on a deeper level.

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How Effective Crisis Management Can Turn a Setback into an Opportunity

December 10, 2024

Whether it's a sudden PR nightmare, a product recall or a social media mishap, companies are bound to face challenges that could threaten their brand reputation.

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The Ultimate Guide to Marketing in the Hospitality Industry

November 26, 2024

From hotels to event spaces, the hospitality industry is one of the most dynamic and competitive sectors in the global economy.

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Best Practices for Using Stock Images in Your Digital Marketing

August 8, 2024

Stock photography is a versatile tool in the arsenal of any marketer. With an almost endless supply of images available at the click of a button.

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