Magnolia Hotels

Following our brand definition process, a newly redefined brand was developed that leveraged Magnolia’s independent selling proposition and localized personalities. The tagline “Pure Hospitality” was established after we defined specific guest touchpoints and experiences that evoke a feeling of homecoming and comfort. We then developed an experience design platform that supported the unique brand and built a website that reflects the updated brand direction with property-specific pages that give guests insights into what a stay there looks like.

Furthering their brand story, Commit worked with Magnolia to help guests and key influencers amplify the brand’s voice on social channels, expanding the reach within organic and credible environments. This new strategy also prioritized user-generated content and a “local insider” approach that was notably different than other properties in the marketplace.

In the first seven months after the new site’s launch, organic traffic, new users and social traffic to the website rose exponentially compared to the previous period. Furthermore, in the first year Commit took over Magnolia Hotels’ social media management, the brand accrued more than 29,000 new followers across Facebook, Twitter and Instagram, resulting in a 780 percent increase in engagement and more than 17.5 million impressions. Commit’s search strategy supporting Magnolia Hotels earned a coveted Gold Adrian Award from the Hospitality Sales and Marketing Association International (HSMAI).