Category: Marketing

Cartoon man standing on a pile of computers holding a flag

10 Ways to Optimize Your Online Presence  

March 3, 2023

Everyone knows that it’s important to be available to customers online, but simply having an online presence only gets you so far. Why? Because every other business has an online [...]

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Instagram’s Algorithm: How Your Brand Can Keep Up With Constant Changes  

February 24, 2023

Algorithms are both a blessing and a curse. When they work well, algorithms can help people find untapped sources of brilliance -- websites, people, and social media accounts that never [...]

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How a Full-Service Marketing Agency Can Help Your Business

February 15, 2023

As a business owner, you already have a lot on your plate. From managing employees to keeping up with the latest industry trends, it can be hard to find the [...]

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man walking with wolf shadow, illustrating the concept of deceptive advertising

How Deceptive Advertising Can Ruin Your Brand

February 14, 2023

Deceptive advertising refers to any advertising message that misleads the consumer by making false or exaggerated claims. These claims can range from false product specifications to misleading price comparisons, or [...]

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newspaper advertorial

Effective Examples and Types of Advertorials

February 10, 2023

Advertorials are a type of advertising that is designed to look like editorial content. They are used to promote a product, service, or brand by presenting information in a way [...]

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Cartoon people working social media

Tips For Marketing to the Silent Generation, Boomers, Gen X, Millennials and Zoomers  

February 9, 2023

While there are many more ways in which building an audience can be dissected than simply by how old they are, age is a primary differentiator that’s often the first [...]

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