When NOT to Use Emotional Branding
January 26, 2018
“Think back to the moment you saw your first child (or fur baby). Remember the innocent, all-encompassing love in their eyes? The gooey center that formed in your heart? That’s [...]
Read More
Advertising by Generation: Baby Boomers
January 19, 2018
Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category. Baby boomers are also [...]
Read More
The Hottest Marketing Concept for Your Industry
December 28, 2017
In essence, cleverism describes a marketing concept as“the belief that companies must assess the needs of their consumers first and foremost.”
Read More
4 Compelling Examples of Storytelling on Social Media
December 7, 2017
Storytelling is one of the most compelling ways to capture people’s attention. Why? Because everyone loves a good story. But sometimes coming up with a plot, climax, and resolution relating [...]
Read More
Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
July 7, 2017
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA [...]
Read More
What Your Profile Photos Say About You
June 19, 2017
We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile [...]
Read More
