As the Valley’s most experienced pool builder, Shasta Pools turned to Commit Agency to help reposition the company and increase sales following a dip that impacted the entire pool construction industry during the economic recession. As the Valley housing market continued to recover, we had an opportunity to introduce Shasta to both new and prospective homebuyers and those who have been living in their homes for a while but, for any number of reasons, did not currently own a pool.
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Once Commit had fully defined and reimagined the new Shasta Pools brand, our team developed an integrated marketing campaign that shows homeowners what makes a backyard pool so special: the memories that are created—and the connections that are reinforced—in the backyard with the family swimming pool as center stage.
Once the new brand was defined and executed, Shasta Pools experienced a 22 percent increase in sales year-over-year.
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