JEI Learning Centers

The JEI leadership team, along with several current JEI Directors (franchisees), were guided through the Challenger Brand Marketing® Discovery process, leading to a clear new positioning constructed to articulate JEI’s core values and clarify what they stands for. We learned that success would come when entrepreneurs recognize the JEI brand as the country’s most effective after-school learning center and when prospective franchisees understood the value of partnering with a like-minded team of educators genuinely dedicated to creating a love of learning environment for their students. The newly positioned JEI became synonymous with an enriching student experience based on decades of proven academic science.

After helping JEI more clearly understand the essence of their organization – Building a love of learning environment that inspires our franchisees and enriches the lives of our students – the discovery process led us to a new tagline that explained who JEI is and what it stands for: JEI stands for kids. Our team took this new language and applied it to freshly designed marketing materials that better communicated this positioning with an enhanced color palette and progressive imagery. This new language, along with a bright, updated brand look has helped the marketplace to better understand that JEI stands for opportunity, JEI stand for confidence, JEI stands for kids.