Harrah’s Oklahoma Casino

How do you make the first Harrah’s in Oklahoma feel like an event before it ever opens its doors? Entering an established gaming market meant Harrah’s Oklahoma needed more than awareness. It needed anticipation, differentiation and a reason for players to care immediately. Commit Agency was tasked with building buzz around the April 9 grand opening, leveraging the equity of the Harrah’s name and Caesars Rewards® while introducing a brand-new destination with its own personality. The goal was simple but ambitious: turn a new casino opening into a must-experience moment and convert that excitement into measurable traffic, engagement and visitation.

Harrah’s Oklahoma opened its doors on April 9 to significant momentum. During the grand opening month alone, the digital campaign generated more than 9.5 million impressions, nearly 105,000 clicks and almost 129,000 website visits, with website traffic increasing 76% month-over-month.

Paid social generated more than 72,000 landing page views, up 59% month-over-month, while reducing cost per view. The “Now Open” campaign proved particularly effective, generating 44,000 landing page views and more than 2.6 million impressions in its first three weeks.

The momentum translated further down the funnel as well. Paid search helped generate 959 location visits and 126 phone calls in April, demonstrating that the campaign was moving audiences beyond awareness toward real-world engagement with the newly opened property.