After originally approaching Commit for creative campaign help, Arizona Financial Credit Union realized they needed a partner who could define and then market their meaningful difference within a crowded, slightly misunderstood and highly regulated industry in order to entice new members to their unique offerings.
Beginning with a comprehensive branding session rooted in research-based strategy, Commit developed an updated brand voice, look and meaningful point of differentiation that would propel their marketing efforts. “For Moments that Matter” became their new tagline, conveying their passion for community-driven financial empowerment, deeply rooted in the rich tapestry of Arizona’s diversity… and their unmatched commitment to building relationships that prosper for generations. Creative campaigns designed to push the boundaries of traditional banking marketing in messaging and design were launched via digital, paid social, out-of-home, CTV/TV and radio placements that drove awareness and successfully encouraged more than forty thousand people to open a new account.
Strong metrics indicating the success of our partnership with Arizona Financial include more than 205,000 total landing page views in 2024. In addition, more than 1 million campaign landing page visits generated nearly 28,000 free checking account form submissions and more than 43,000 new accounts opened in a nine-month period – thanks in large part to nearly 71 million digital and traditional impressions achieved during this period.
Want to take on the industry giants and win? We can help.
