What’s the Big Idea? | Best Digital Marketing Companies
July 27, 2016
“The Big Idea” has long been marketing and advertising’s holy grail. Indeed, from 2004 through 2008, marketing and branding guru Donny Deutsch had a successful CNBC show about it called, [...]
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Be Human: A New Kind of Advertising Strategy
July 22, 2016
It’s mind-boggling to reflect on the number of things we used to have to do manually that there is now an automation, an app, or some other technology that will [...]
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5 Dimensions of Creative Media Advertising
July 18, 2016
When it comes to media advertising, what leads to the greatest ROI? For years, brand managers and their agencies lacked a scientifically precise way to know for sure. However, several [...]
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Art + Science = Creative Advertising
July 8, 2016
In the days of old, marketers had no way to assess the effectiveness of their campaigns. In those days, John Wanamaker’s complaint—“Half of the money I spend on advertising is [...]
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5 Great Books On Marketing Concepts
May 9, 2016
Society, culture and businesses are all enduring the shocks brought on by new technologies and methodologies. Trying to keep up with these changes can seem like a full-time job in [...]
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How a Design Agency Art Director Finds Inspiration
April 27, 2016
One of the most important pieces to running a top-quality design agency is having the best possible talent designing for you. You can spend hours brainstorming with the best and [...]
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