How Deceptive Advertising Can Ruin Your Brand
February 14, 2023
Deceptive advertising refers to any advertising message that misleads the consumer by making false or exaggerated claims. These claims can range from false product specifications to misleading price comparisons, or [...]
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Effective Examples and Types of Advertorials
February 10, 2023
Advertorials are a type of advertising that is designed to look like editorial content. They are used to promote a product, service, or brand by presenting information in a way [...]
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Tips For Marketing to the Silent Generation, Boomers, Gen X, Millennials and Zoomers
February 9, 2023
While there are many more ways in which building an audience can be dissected than simply by how old they are, age is a primary differentiator that’s often the first [...]
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Make Out of Home Advertising Part of your Marketing Strategy
January 31, 2023
Successful marketing is about focused, consistent and direct communication to the right audiences. And, out of home advertising allows marketers the opportunity to be seen in an entirely unique way, [...]
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ChatGPT and AI Content Generator Tools | How Brands Can Utilize Them Now
January 30, 2023
Artificial intelligence (AI) is rapidly becoming a powerful and unavoidable tool for businesses looking to improve their marketing strategy and create efficiencies. One of the most promising AI technologies in [...]
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What is Multi-Touch Attribution and How to Leverage It
January 20, 2023
Multi-touch attribution aims to better connect the dots and ultimately drill down into what, in the end, truly prompts customers to take the actions we want them to whether it’s [...]
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