The financial world moves at warp speed. We do, too. Credit unions and community banks need to be able to compete not only with local rivals but also with national banks and emerging fintech companies. You need an agency partner that understands your unique advantages… and how to put that knowledge to work for your success. Your strong community ties, focus on personalized service and commitment to putting members first all matter to potential members. So how do we communicate these strengths in a meaningful way to grow your business? At Commit Agency, we suggest starting with a well-defined brand to help you stay relevant – because if your logo, color scheme or messaging feels like it belongs in another decade, it’s not going to resonate with modern consumers.
Psst… As the nation’s foremost experts on Challenger Brand Marketing®, we’re quite skilled in winning when it comes to differentiation and industry disruption. By modernizing your visuals and tone, while leaning into what makes you unique as a community-based institution, we can help you stand out in a crowded marketplace, increase ROI and expand your customer base.
After all, consumers’ financial priorities shift rapidly and you need to evolve along with them. Financial wellness, digital convenience and social responsibility are top-of-mind for today’s customers: how are you communicating that they’re a priority for your institution, too? Commit will help ensure you never miss an opportunity to connect with members.
We can help shift perception, too. Many credit unions struggle with the belief by consumers that they only service a specific niche like teachers’ unions, governmental entities or a particular geographic area. That is rarely the case anymore, but how do you convey that to your target audience? We can help you connect with a broader audience so your member base doesn’t stagnate. And, as a challenger brand, we also understand many customers are intentionally looking for an alternative to big banks. Luckily, we have a reputation for successfully creating bold creative campaigns that gain traction for like-minded rebels.
Not to be overlooked, our passion for learning the ins and outs of your financial services business is unmatched. And our team of strategists have a proven track record for taking brands like yours to the next level. We also assist with content marketing strategies to position your financial institution as a thought leader to ensure you get noticed.
SEO and PPC strategies to drive high-intent leads? Develop data-driven social media campaigns to educate and engage audiences? Video content to simplify complex financial concepts and improve customer understanding? Creating omnichannel marketing approaches that integrate digital, traditional and direct marketing efforts for maximum impact? Yes!
Ready to get started?
Success you can take to the bank––our partnership with Arizona Financial included more than 1 million campaign landing page visits generating nearly 28,000 free checking account form submissions and more than 43,000 new accounts opened in a nine-month period.
View Arizona Financial Credit Union Case Study
Through our Challenger Brand Marketing® approach, we led the Unitus leadership team through a comprehensive Discovery process that resulted in new branding language that better told the Unitus story placing a priority on the member and the community.
View Unitus Community Credit Union Case Study
There was something special about KeyPoint Credit Union, but they just weren’t able to put it into words. Our team was asked to help the Silicon Valley financial institution identify that special something and create a messaging platform that trumpets this unique positioning and surrounds prospective members with it.
View KeyPoint Credit Union Case Study
Want to take on the industry giants and win? We can help.
