Zoomer Generational Marketing | Who They Are and How to Reach Them
August 26, 2021
Generation Z may not be as well-known culturally as the millennial generation that came before them, but there’s plenty of reason to take notice of this emerging demographic. Gen Z [...]
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Examples of Effective Integrated Marketing Campaigns
August 18, 2021
The definition of an integrated marketing campaign is an endeavor in which a brand uses multiple means of communication to send a message to its target audience. By this definition, [...]
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Finding The Right Internet Marketing Company For Your Brand | A Business Owner Checklist
June 24, 2021
On the surface, in today’s ever-digital world, a business looking for an Internet marketing company to partner with has no shortage of options. From SEO to paid search to ecommerce [...]
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Debranding | Definition, Examples and Why It Can Be Effective
May 12, 2021
With a different approach, brands can still establish themselves in their desired manner with their respective audiences. How can they do this? By shedding the name value that has seen [...]
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Doing it for the ‘Gram: Most Insta-Worthy Spots in Phoenix
May 4, 2021
You know what they say, Instagram, or it didn't happen... Whether it’s your first time in Phoenix or you’re looking for new places to explore, this list of Insta-worthy spots [...]
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How to Write Effective Ad Copy
April 14, 2021
Ad copy refers to advertising copy. It’s often the combination of a headline, supporting text, main body copy and a call to action written to create an ad.
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