Research shows that consumers are willing to pay extra for a product or service if it meets their criteria. For instance, shoppers will pay more for a high-quality experience, or [...]
Read MoreWhen leveraging the power of brand advocates or endorsements from well-known personalities, success comes in all sizes. And, targeting the biggest names or the most sought-after celebrities, in fact, might [...]
Read MoreWhen executed strategically and creatively, social media as a marketing tool can be a powerful driver of awareness, brand engagement and ultimately traffic or revenue to your business. However, when [...]
Read MoreGenerational marketing is a must for any business that aims to appeal to multiple segments of the marketplace. When done right, generational marketing allows marketers to speak directly to their [...]
Read MoreGeneration Z may not be as well-known culturally as the millennial generation that came before them, but there’s plenty of reason to take notice of this emerging demographic. Gen Z [...]
Read MoreThe definition of an integrated marketing campaign is an endeavor in which a brand uses multiple means of communication to send a message to its target audience. By this definition, [...]
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