Deceptive advertising refers to any advertising message that misleads the consumer by making false or exaggerated claims. These claims can range from false product specifications to misleading price comparisons, or [...]
Read MoreWhile there are many more ways in which building an audience can be dissected than simply by how old they are, age is a primary differentiator that’s often the first [...]
Read MoreSuccessful marketing is about focused, consistent and direct communication to the right audiences. And, out of home advertising allows marketers the opportunity to be seen in an entirely unique way, [...]
Read MoreArtificial intelligence (AI) is rapidly becoming a powerful and unavoidable tool for businesses looking to improve their marketing strategy and create efficiencies. One of the most promising AI technologies in [...]
Read MoreSocial media advertising is a proven way to increase your brand awareness, reach potential customers and generate both leads and conversions. If you’re not convinced that your budget will be [...]
Read MoreThe holiday season is here, and that usually means the traditional increase in consumer activity, sales and revenue. But, this year is shaping up to be a little different. With [...]
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