49ers Foundation

We love sports; it’s part of our DNA, especially sports entities that place a high priority on philanthropy. The San Francisco 49ers are just that type of organization. One that believes they operate as a community trust and serves at the pleasure of their constituents. Our team was honored to help the 49ers Foundation articulate this genuine commitment by creating their overall positioning language and developing the foundation’s tagline, as well as naming one of their subdivisions, 49ers Prep. We also created the new 49ers Foundation logo.

During our comprehensive Challenger Brand Marketing® Discovery engagement, our team led the 49ers ownership, leadership and staff through an introspective process that helped extract the true essence of the 49ers Foundation and what they stand for. We learned those familiar with the 49ers Foundation see the organization as a caring, passionate and genuinely philanthropic entity deeply dedicated to using football to light an academic and athletic fire in kids.

Our team built the base constituent-facing language to clarify the role of the foundation as follows: The 49ers Foundation harnesses football to educate and empower Bay Area Youth through a collective of innovative and community-focused strategies. From award-winning STEAM education and nationally recognized youth football programs to impactful community partnerships with leading non-profits, we are tirelessly dedicated to inspiring the confidence and collaboration our youth need to tackle what is possible. From there, the tagline wrote itself, Tackling Possible.

Further, we confirmed that success would come when the community recognizes the 49ers Foundation as the action behind the words of an organization wholly dedicated to exploiting football’s popularity to build confidence, inspire collaboration and expose thousands of kids to what is possible. our team identified that value would be established the more assured prospective community supporters were that the 49ers Foundation name would be synonymous with inclusion, innovation, empowerment and the community confidence associated with the development and passionate execution of nationally recognized, award-winning STEAM education and youth football programs.