Advertising by Generation: Baby Boomers
January 19, 2018
Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category. Baby boomers are also [...]
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The Hottest Marketing Concept for Your Industry
December 28, 2017
In essence, cleverism describes a marketing concept as“the belief that companies must assess the needs of their consumers first and foremost.”
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4 Compelling Examples of Storytelling on Social Media
December 7, 2017
Storytelling is one of the most compelling ways to capture people’s attention. Why? Because everyone loves a good story. But sometimes coming up with a plot, climax, and resolution relating [...]
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Boutique Hotels and OTAs: Love Affair or Fatal Attraction?
July 7, 2017
Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA [...]
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What Your Profile Photos Say About You
June 19, 2017
We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile [...]
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Emotional Branding: More than Manipulation
June 10, 2017
We’ve all been moved by stereotypical emotional marketing. Who could forget the emaciated bodies and tear-stricken faces of the children ready for virtual adoption in the Save the Children commercials [...]
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