How to Write Effective Ad Copy
April 14, 2021
Ad copy refers to advertising copy. It’s often the combination of a headline, supporting text, main body copy and a call to action written to create an ad.
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Media Planning And Buying 101 | What You Need To Know
March 29, 2021
Every marketer wants to optimize their message and ensure it’s received by the widest relevant audience, at the lowest cost, possible. However, executing a flawless marketing strategy isn’t as simple [...]
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How to Create Compelling Content People Will Actually Engage With
March 10, 2021
The message is clear—simply producing content doesn’t guarantee anything. Creating blogs, videos, email marketing campaigns and other types of content don’t mean anything unless they strike a chord with those [...]
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5 Common Myths of Working with an Advertising Agency
March 1, 2021
If you’re thinking about hiring an advertising agency, you may be hearing some myths floating around out there in the marketing world. Well-meaning confidants sharing their own horror stories would [...]
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Generating Positive Customer Reviews | Strategies For Your Business
February 26, 2021
The importance of customer reviews cannot be understated. It's also critical to make sure those reviews are positive—a task much easier said than done, considering the fact that unhappy consumers [...]
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Content Planning | Tips and Examples From an Ad Agency
December 9, 2020
Where does quality, effective content come from? Marketers can’t simply write or produce whatever they want and expect it to magically drive sales. The content has to be part of [...]
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