Advertorials are a type of advertising that is designed to look like editorial content. They are used to promote a product, service, or brand by presenting information in a way that is educational, informative and often entertaining.
Advertorials can be found in print, television, and online media, and they can be a highly effective way of reaching a target audience. In this blog, we’ll take a closer look at the different types of advertorials, some effective examples and what makes an advertorial stand out.
Types of Advertorials
Sponsored Content
Sponsored content is a type of advertorial that is paid for by a company or brand. This type of content is usually created by a third-party company, but it is meant to promote the product or service of the sponsoring company. Sponsored content can take many forms, including blog posts, videos, infographics, and more.
Native Advertising
Native advertising is a type of online advertising that is designed to blend in with the surrounding content. This type of advertorial is meant to look and feel like the rest of the content on a website, but it is actually an advertisement. Native advertising can take many forms, including sponsored articles, in-feed ads, and recommended content.
Product Reviews
Product reviews are a type of advertorial that provides an in-depth look at a product or service. This type of content is usually written by someone who has actually used the product or service, and it provides an honest evaluation of its features, benefits, and drawbacks. Product reviews are often used by companies to promote their products to a targeted audience.
Infomercials
Infomercials are a type of television commercial that is designed to look and feel like a television program. This type of advertorial provides in-depth information about a product or service, and it often includes a demonstration of the product in use. Infomercials are usually longer than traditional television commercials, and they are often used to promote products that are more complex or require more explanation.
Effective Examples of Advertorials
John Lewis & Partners Christmas Ad
John Lewis & Partners is a well-known department store in the UK, and their Christmas advertisements have become a tradition in the country. These advertorials are a combination of emotional storytelling and product promotion, and they are excellent examples of how a company can use storytelling to sell its products.
Dove “Real Beauty” Campaign
The Dove “Real Beauty” campaign is a classic example of a successful advertorial campaign. This campaign focused on promoting Dove’s beauty products while also promoting a message of body positivity and self-acceptance. The campaign was widely praised for its empowering message, and it helped to position Dove as a brand that cared about the well-being of its customers.
Nike “Just Do It” Campaign
The Nike “Just Do It” campaign is a classic example of a successful advertorial campaign. This campaign used a simple but powerful tagline to promote the brand and its products. The “Just Do It” slogan became synonymous with Nike, and it helped to position the brand as a leader in the athletic wear market.
Lululemon’s “Sweatlife” Campaign
Lululemon’s “Sweatlife” campaign was a highly successful advertorial that was created to promote the brand’s activewear line. The campaign included a series of articles and videos that showcased the products in action and highlighted their benefits, such as comfort and performance. The content was engaging and informative, appealing to the brand’s target audience of fitness enthusiasts.
Airbnb’s “Experiences” Advertorial
Airbnb’s “Experiences” advertorial was designed to promote the company’s new travel experiences feature. The advertorial took the form of a series of articles and videos that showcased unique and exciting experiences that were available through Airbnb. The content was engaging and informative and provided a behind-the-scenes look at some of the most interesting experiences available on the platform.
What Makes a Good Advertorial?
Relevance
A good advertorial should be relevant to its target audience. This means that it should address their needs, wants, and interests, and it should be tailored to their specific demographic.
Engagement
A good advertorial should be engaging and interesting. This means that it should use storytelling, humor, or other techniques to capture the attention of the reader or viewer.
Authenticity
A good advertorial should be authentic and trustworthy. This means that it should provide accurate information about the product or service being promoted, and it should not make exaggerated or false claims.
Brand Integration
A good advertorial should be seamless in its integration of the brand’s message. The brand’s products or services should be mentioned in a way that is both informative and subtle, without being too pushy.
Advertorials are a powerful tool for promoting products and services. By understanding the different types of advertorials and what makes one effective, brands can create compelling campaigns that engage their target audience and increase brand awareness. To learn more about how your brand could benefit from advertorials (or any other type of advertising), reach out to us at Commit Agency today!
