According to one study, nearly half of travelers said that what they see on Instagram significantly shapes their travel decisions—from where they go and where they stay to what they do when they get there. Of those who said they would refer to Instagram, a whopping 76 percent were millennials.
So by leveraging user-generated content, brands can now tell a more powerful, authentic story without having to dip into their marketing budget for creative and production fees. It doesn’t cost a dime to find a great photo, get permission to use it and then repurpose it on your own channels.
In this paper presented by Chute and Commit Agency, we explore the power of visual UGC among millennials and how brands can leverage it to tell their story to this generation.
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