Tag: Strategy

marketing during turbulent times

What to Do When There’s No Playbook for Marketing During Turbulent Times

May 7, 2020

It was as if a rug was pulled out from under us. One day we were immersed in our usual routines: making breakfast for our families, plowing through deliverables at [...]

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importance of advertising during covid-19

The Importance of Advertising During Challenging Times  

May 1, 2020

Perhaps the most difficult part of large-scale adversity is acknowledging the fact that things have become fundamentally different… but also acknowledging that, by and large, the show must go on. [...]

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linkedin post examples

Content Ideas for Small Businesses to Post on LinkedIn  

April 24, 2020

LinkedIn is notable for being the most powerful B2B social media platform on the Internet, but what’s not so obvious is the best content for LinkedIn. You want to present [...]

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cite sources

The Correct Way to Cite Sources/Repost Content (in Blogs and on Social Media)

April 16, 2020

As a content writer at a marketing agency, I know how important it is to properly cite sources in our client’s blogs as well as social media posts. Not only [...]

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brand

How to Position Your Brand For Success in Challenging Times

April 8, 2020

As businesses and brands continue to adapt to a new normal amidst such unprecedented times, it’s more critical than ever that leaders remain nimble, educated and well-equipped to guide their [...]

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decrease website bounce rate

How to Reduce your Website’s Bounce Rate in 2020

March 25, 2020

With nearly 2 billion websites currently on the Internet, and growing every minute, it’s more critical than ever to ensure your site is effectively optimized for the best user experience [...]

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