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Debranding | Definition, Examples and Why It Can Be Effective  

May 12, 2021

With a different approach, brands can still establish themselves in their desired manner with their respective audiences. How can they do this? By shedding the name value that has seen [...]

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Doing it for the ‘Gram: Most Insta-Worthy Spots in Phoenix

May 4, 2021

You know what they say, Instagram, or it didn't happen... Whether it’s your first time in Phoenix or you’re looking for new places to explore, this list of Insta-worthy spots [...]

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Developing a Brand Identity | Where to Begin  

April 28, 2021

The only thing harder than making great products is creating a compelling brand to promote those items. The ideal brand is one that speaks to the mood and quality of [...]

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Apple’s iOS 14 Impact on Advertising | What Businesses Can Do Right Now  

April 21, 2021

Whenever Apple issues a new iOS software update, iPhone owners get excited. They can’t wait to see what’s new on their phones. This time around, though, the impact goes far [...]

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How to Write Effective Ad Copy

April 14, 2021

Ad copy refers to advertising copy. It’s often the combination of a headline, supporting text, main body copy and a call to action written to create an ad.

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Media Planning And Buying 101 | What You Need To Know

March 29, 2021

Every marketer wants to optimize their message and ensure it’s received by the widest relevant audience, at the lowest cost, possible. However, executing a flawless marketing strategy isn’t as simple [...]

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2021 Marketing Trends

Ready to Conquer 2021? We did the research so you don’t have to. Check out our list of the top trends shaping marketing in 2021.

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