We’re fluent in nerd-speak, so you don’t have to be. But we’re also rebelliously transparent and love to guide our clients through open communication. Did you just lean forward, eager to read more? Awesome! Buckle up, because we’re about to give you the CliffsNotes® version of Search Engine Marketing and Optimization to whet your appetite for a tête-à-tête in the near future.
Let’s start with Search Engine Optimization (SEO). Commit has an extensive process when it comes to SEO. To provide you with the most beneficial results, we begin by analyzing the full organic landscape your brand exists within, including on-page (what exists on your website) and off-page (such as Google My Business and back-linking strategies), as well as researching the organic performance of your competitors. The next step is to identify opportunities for improvement, implementing best practices and formulating a strategy. Since every brand is unique, Commit produces a one-of-a-kind strategy just for your business. No shortcuts. Zero “template” strategies. For instance, it is important to have a solid idea of what keywords you need to rank for when producing an SEO strategy and how you can apply this to both on- and off-page mediums. Since standards are constantly changing, being on top of trends and best practices are crucial when it comes to SEO. Shameless plug coming your way → Commit is exceptionally good at staying ahead of the curve.
Through on- and off-page SEO tactics, Commit identifies and implements opportunities to improve your search rankings. For on-page SEO, our goal is to produce the most quality content possible to fulfill the needs of searchers. By creating quality content, Google crawlers start indexing your pages, identifying through their algorithms whether or not the content provides a good user experience. Since it does when Commit’s on the scene, your site is going to rank higher in search results. In addition, we help you build credibility and authority by utilizing off-page SEO tactics to tell Google what others think of your business. For example, if there are a lot of other websites that link to your site or you have a GMB with a lot of user activity, Google knows this and will take it into account when determining organic rankings.
Take a deep breath, or a long blink, because we’re not done yet…
Equal parts SEO and PPC, Search Engine Marketing (or Paid Media Marketing) is a form of marketing that makes it very easy to direct traffic to your website, for a price. For instance, paid search is a very fast and effective way to ensure that your website appears at the very top of search engine result pages (SERP’s). Paid display is a visual medium and allows companies to market themselves on a majority of the web through GDN and YouTube in order to create awareness, push consideration and drive conversions.
By harnessing the power of SEM, we create, organize, maintain and optimize paid ad campaigns by aligning marketing efforts within search, display and video. Utilizing a variety of tools and research, we establish budget, relevant keywords, audience targeting (geo, in-market and topic) and scheduling, as well as excluding irrelevant users, areas, queries and more. For your ads, we employ equal parts creative, website language and ad-specific language that boosts the experience to ensure good engagement, low bounce rates and optimum conversion. But we don’t just sit back and relax once SEM strategies have been implemented. Heck no, we’re constantly auditing the results, refining our approach and, most importantly, delivering transparent reports to you to ensure your team is informed and have a voice in regards to the insights, recommendations and new strategies we deliver.
In a competitive marketplace, it is imperative to have a team of digital gladiators who are always looking for an advantage against the competition behind your brand. An agency that is constantly researching on your brand’s behalf, always striving for the best results and not being hamstrung by hour requirements. An agency whose focus is on doing right by you and your customers. Always.
Yeah, we’re that agency.