Being forward thinking is in our DNA. Seriously. Which is why we’re always on the lookout for what’s next – and how we can use every tool available to make your business successful. But you may be thinking, “What the heck are Core Web Vitals and how do they affect me?” Well, we’re glad you asked. Because if you have a website and want people to be able to discover you over the competition, have users stay on your site longer and get higher conversion rates, Core Web Vitals should be on your radar. It’s certainly on ours.
So, back to that “what the heck is Core Web Vitals” question, by August 2021, Google will use page experience as part of its new approach to determining how to rank websites within their search engine. This Page Experience Update will implement several page experience signals as ranking factors including three metrics called Core Web Vitals. While they can be tested in a simulated environment, these site speed measurements assess the real-world experience of your users. It’s incredibly accurate and invaluable when it comes to UX web page creation and maintenance going forward.
Core Web Vitals consists of three measurements including Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS) that assess load time, interactivity and visual stability. If 75% of your page loads score within the ‘good’ threshold for these three metrics, the page may experience a boost in organic search rankings. But be careful – page speed isn’t everything. If your content sucks, fast loading times won’t be your silver bullet to higher rankings. Like everything in life, it’s a balancing act. These insights CAN be used to help us ensure the user experience on your website quickly kicks ass. And when users like your site, Google likes your site. And when Google likes your site, magic happens. Rainbows appear with buckets of gold and unicorns running free… Wait, no, that doesn’t actually happen. But you get the picture.
Seriously though, you don’t need to be an expert in Core Web Vitals to get the results you want, you need to partner with an expert to achieve superior SEO now and in the future. Guess what.
We’re that agency.