3 Reasons Why Amazon’s New Store Trumps Other Retail Stores

Melinda Carter
December 4, 2018

Amazon is taking over the world.   I could insert some startling fact about how much revenue the company brought in last year, but I’m sure you know it’s in the billions [you can click here if you’re interested in the numbers].   They’re the leading online retailer in the United States with no signs […]

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Advertising by Generation: Baby Boomers

Wynter Holden
January 19, 2018

Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category (those born between 1945 and the mid-60s). Baby boomers are also a captive audience for television and radio ads, as most of this generation has already retired or is nearing retirement age. If you’re looking to market your product or service to the Baby Boomer generation, here are a few things you should know first.

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What is Social Media Storytelling?

Commit Agency
January 12, 2018

One of the first steps you can take to take your business to the next level is to build a social media presence. It’s essentially free exposure, so why not take advantage of it? Once you’ve created a following, it’s time to start implementing your next strategy: social media storytelling.

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5 Strategies to Boost your Brand Presence

Commit Agency
January 5, 2018

Your business can never have enough exposure. Not only should your company be present, your product or service should also create a lasting impression and stand out to your audience. The goal of marketing is to have your target audience think of you, and your company, when they are ready to buy. Are you doing everything you can to build up your brand? Here are 5 strategies that you can experiment with to boost your brand presence.

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How to Deal with Negative Reviews (The Right Way)

Wynter Holden
December 14, 2017

Seeing a negative review of your business is like getting dumped by your high school sweetheart. It feels like the end of the world – even though it’s probably not.

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The Game-Changer: Your Marketing Plan

Commit Agency
August 22, 2016

As you head into the final months of the year and look ahead to 2017, this is the perfect time for you to start creating a marketing plan for the year ahead. If you haven’t developed a marketing plan before, it will take effort but the dividends for business growth are significant. So don’t get […]

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Setting Brands Apart with Service Design

Commit Agency
August 5, 2016

Service design is what sets one brand apart from another. To prove the point, think about the answers to the following: Where do you get your morning coffee? And why there? The answers may surprise you. According to Marc Fontijn, co-founder of the Dutch firm 31 volts, “When you have two coffee shops right next […]

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Creative Marketing For Multiple Platforms

Commit Agency
May 13, 2016

The exact number of impressions it takes for a marketing message to “click” with a consumer varies depending on whom you ask. Nevertheless, all agree that an effective creative marketing campaign needs to hit a consumer multiple times through multiple media. Back in the Mad Men days, creative marketing lived on just three channels: print, […]

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Where One “Creative” Finds Graphic Design Inspiration

Commit Agency
February 1, 2016

After all the research, planning and careful strategizing behind a creative campaign, the Creative department is where everything comes together. Without great graphic design, even the most carefully-planned idea can fall flat. We wanted to talk to our designers about what inspires them, what they love and how they handle the pressure. Meet Jessica Wong, […]

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Why Episodic Storytelling? | Social Media Advertising

Nick Christensen
January 18, 2016

Social media is now, in many ways, the leading medium for storytelling, through targeted social media advertising and quality content. Yet, only a small portion of social users are capitalizing on what could be the best strategy to stand apart from the masses and help to better define your brand and amplify human experiences. The thing […]

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Going The Distance | Ad Agency

Commit Agency
January 12, 2016

Not too long ago, visual storyteller Rob Riccardo was living in New York City and managing media relations and social media for The Nature Conservancy, the world’s leading environmental conservation organization. Before that, he spent his days writing and producing for various programs over at FOX News. But today, he’s traded in city living for desert […]

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New Year Goals | Digital Marketing Agency

Commit Agency
January 4, 2016

When you are trying to think of the best ways to bring success to your business in the upcoming year, hiring a digital marketing agency might not be the first thing on your mind. But one great thing about a new year is its ability to highlight potential opportunities to make some positive changes to […]

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