How to Be More Effective With Your Social Ads

Greg Pelke
November 27, 2018

Organic reach is at an all-time low across all social networks, which means social advertising is a major consideration for today’s marketing mix. Social ads provide a unique and creative way to get noticed by a highly relevant audience. It’s a daunting task to tackle, but sticking to some fundamental concepts will help set you […]

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Can You Remove a Bad Review on Facebook?

Janelle Brannock
September 18, 2018

It happens.   A customer has a bad experience with a company. She writes a scathing review on the company’s Facebook page and moves on.   That company—maybe it’s your company—now has to figure out what to do.   A lot of companies may wonder if they can remove, or take down, negative Facebook reviews. […]

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How To Ask Your Followers for Recommendations on Facebook

Nick Christensen
September 4, 2018

Let’s just cut right to the chase, shall we?   Your business needs recommendations, doesn’t it? If you clicked on this article, that answer is probably “yes”. Recommendations have become the new norm on Facebook. No longer are businesses defined by a star-rating. Instead, Facebook wants its users to provide meaningful context behind their reviews […]

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How You Can Start Using Instagram TV Right Now

Nick Christensen
June 25, 2018

In case you missed the big reveal this week, we’ll bring you up to speed. Instagram Television, or IGTV for short, is Instagram’s entry into the longer-form video world. It’s a video content hub that will highlight videos from all types of creators.   Hoping to rival with other video competitors such as YouTube and […]

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How to Use Pinterest at an Agency Level

Nick Christensen
June 5, 2018

Pinterest is no longer that little social network that moms use for their DIY projects. The site has grown into a full-fledged resource used by people of all ages and businesses of all types. It’s grown so much, in fact, that it recently surpassed Snapchat and Twitter in monthly active users!   With all of […]

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How To Find The Right Social Media Influencers For Your Brand

Janelle Brannock
May 3, 2018

It wasn’t too long ago that the phrase “social media influencer” didn’t even exist.   Now, it’s something everyone wants to talk about. And rightfully so.   Influencers are the darlings of the marketing world—a way for brands to connect with prospective customers in a meaningful, authentic way.   And because more and more consumers […]

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7 Alluring Revelations from Mark Zuckerberg’s F8 Conference Address

Mackenzie Drolshagen
May 2, 2018

Leave it to Mark Zuckerberg to kick off the annual F8 Conference with a bang! From Facebook-family app updates and features, to privacy and virtual reality, the Facebook CEO and his team turned on the firehose and delivered a blast of news that media outlets will be dissecting for months to come. However, there were […]

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How to Use Facebook Custom Audiences

Greg Pelke
March 27, 2018

The single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach based on demographics and interest, get in touch with your existing contacts, and find people on Facebook who are similar to your current customers. But how do you do that? This is where Facebook custom audiences come in.

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3 Impactful Ways to Leverage Social Media Mentions

Nick Christensen
March 21, 2018

If you’re a business looking to take your social strategy up a notch, you should be taking a closer look at social media mentions. How you find content and conversations and how you engage with your audience gives you the upper hand in your brand’s social media marketing strategy. Consumers pay extra attention to those that utilize these practices and go the extra mile to connect with them.

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How to Use Twitter Lists Effectively

Nick Christensen
February 16, 2018

Five years ago, I vaguely knew about Twitter lists when I opened my account. I simply didn’t want to be bothered with another “fad” that would come and go. Until it didn’t go away. Now I’m kicking myself for not utilizing it sooner.

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Influencer Marketing Trends for 2018

Commit Agency
February 2, 2018

Brands who aren’t implementing influencer marketing into their strategy are already behind in 2018. Why? It’s no longer just another social media marketing fad. In fact, it currently produces the best ROI and is the fastest-growing online acquisition channel. According to Forbes magazine, influencer marketing has proven to be the “most effective form of advertising.”

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4 Crucial Ways to Stay Ahead of Facebook’s News Feed Updates

Nick Christensen
January 12, 2018

January 11th, 2018. The day that Facebook changed forever. Facebook CEO Mark Zuckerberg announced some monumental shifts for the platform through his Facebook page yesterday evening. Facebook also released a blog post that dove deeper into Zuckerberg’s announcement.

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