Alexa, Why Should I Pay Attention to Voice Assistants in Marketing?

Commit Agency
March 12, 2018

The world is starting to love voice assistant technology. In fact, 25 million smart speakers flew off the shelves of retailers in 2017 resulting in triple the sales from the year before. Just as a ship captain shouts commands from the deck to his crew, we have the ability to command our home’s appliances, place orders online and access a world of endless information with the reach of our voice.

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Influencer Marketing Trends for 2018

Commit Agency
February 2, 2018

Brands who aren’t implementing influencer marketing into their strategy are already behind in 2018. Why? It’s no longer just another social media marketing fad. In fact, it currently produces the best ROI and is the fastest-growing online acquisition channel. According to Forbes magazine, influencer marketing has proven to be the “most effective form of advertising.”

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When NOT to Use Emotional Branding

Wynter Holden
January 26, 2018

“Think back to the moment you saw your first child (or fur baby). Remember the innocent, all-encompassing love in their eyes? The gooey center that formed in your heart? That’s how you’ll feel the first time you use our product.” If fond images passed through your mind while reading our opener, you’ve just experienced emotional branding.

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Advertising by Generation: Baby Boomers

Wynter Holden
January 19, 2018

Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category (those born between 1945 and the mid-60s). Baby boomers are also a captive audience for television and radio ads, as most of this generation has already retired or is nearing retirement age. If you’re looking to market your product or service to the Baby Boomer generation, here are a few things you should know first.

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What is Social Media Storytelling?

Commit Agency
January 12, 2018

One of the first steps you can take to take your business to the next level is to build a social media presence. It’s essentially free exposure, so why not take advantage of it? Once you’ve created a following, it’s time to start implementing your next strategy: social media storytelling.

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How to Deal with Negative Reviews (The Right Way)

Wynter Holden
December 14, 2017

Seeing a negative review of your business is like getting dumped by your high school sweetheart. It feels like the end of the world – even though it’s probably not.

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Social Media Trends You Need to Know for 2018

Commit Agency
November 7, 2017

Social media continues to take over the modern world. Astonishingly, the average person will spend nearly two hours (approximately 116 minutes) on social media every day, which translates to a total of 5 years and 4 months spent over a lifetime. Due to constant updates, social media platforms are gaining traction and showing no signs of slowing down.

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How a Design Agency Art Director Finds Inspiration

Commit Agency
April 27, 2016

One of the most important pieces to running a top-quality design agency is having the best possible talent designing for you. You can spend hours brainstorming with the best and brightest, but without eye-catching graphic design your campaign will just not have the same impact. Design agency work today is vastly different from the days […]

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