Beyond the Likes: New Ways to Measure Great Social Content

Sayo Akao
October 31, 2019

In the last decade and a half, social media and the ways that we interact with it, have become fairly routine. Although there are a number of metrics to measure, the general public can agree that a like, whether it’s in the form of a “thumbs up” on Facebook or a “heart” on Instagram and […]

Read More

Stock Photography: To Use or Not to Use?  

Commit Agency
September 30, 2019

On the surface, stock photography seems like a win-win. A virtually limitless library of images that can convey any mood in any situation, all available just a click away. Seemingly, it’s the perfect arrangement for a marketer. Or is it? For all its benefits, stock photography isn’t perfect. In fact, in some cases, stock photography […]

Read More

Quiz: Is Tiktok Your Next Marketing Move?

Melinda Carter
August 16, 2019

Tiktok has taken the world by storm and marketers are taking notice. With over 1 billion downloads across the globe, the video app known for short-form content is on its way to competing with the top dogs like Facebook and Youtube.    What is it, exactly?   Tiktok describes itself as a short-form mobile video […]

Read More

10 Video Ideas For Your Business Youtube Channel

Melinda Carter
August 7, 2019

You’ve set up your new Youtube business account. Yay! Now you’re ready to start creating content.   But, wait. Where do you even begin?   You could start filming and see where it goes, or you could have a structured content plan that will keep you on track to post on a regular basis. We […]

Read More

Social Media Influencers: The New And Never Changing

Justin Lee
July 3, 2019

Frankly, it’s easy to dismiss—let alone roll our collective eyes at the mention of—influencer marketing on social media. At a shallow glance, it seems everyone is trying to crack the influencer gold mine, gaining access to exclusive hosted experiences, free products or direct compensation.   A deeper reality, however, shows that social influencer marketing isn’t […]

Read More

What Social Media Success Looks Like

Justin Lee
June 19, 2019

When it comes to social media, a world never standing still—and accelerating faster than ever—how do you establish what true success looks like? How do you begin to measure something that is, by nature, a moving target?   Is your goal to sell more products? Generate qualified leads? Drive website traffic? Increase brand awareness? Grow […]

Read More

When are the Best Times to Post to Social Media? A Handy User’s Guide.

Justin Lee
May 8, 2019

Knowing when—and when not—to post content on social media can be an exercise in focus. To put a finer point on it: It’s always changing. The ebb and flow of social media, not to mention what platform we’re talking about, or the frequency in which you should post, creates a perfect storm of questions and […]

Read More

Types of Social Media Videos That Perform Best

Nick Christensen
April 30, 2019

It’s no secret that video is the most engaging type of content on social media today. It breaks away from the standard photos and status updates and lets us see things in a different light. No matter their intended purpose, videos will always connect with audiences on a deeper level and it would be wise […]

Read More

[NEWS] Commit Agency Takes Home Five ADDY Awards from Phoenix Ad Club

Commit Agency
March 18, 2019

(CHANDLER, Ariz.) — The Valley’s foremost authority on digital strategy and branding, Commit Agency, is pleased to announce multiple wins at this year’s ADDY Awards. The Chandler-based advertising agency brought home five trophies from this year’s local awards ceremony, held on Friday, March 15 at the Phoenix Art Museum. The awards, presented annually by the […]

Read More

Which is a Better Marketing Tool – Instagram or Facebook?

Joel Coen
February 26, 2019

Do you personally use Facebook or Instagram? If you’re a marketer, you are likely already using both. After all, the best way to learn platforms and tools is to be an active user. How you personally consume media – whether through video, photos, live stream, written forms, etc – will always influence your decision.   […]

Read More

Should I Create a Pinterest Account For My Business?

Nick Christensen
February 6, 2019

Yes.   Yes, you should.   It would be a very smart idea to create a Pinterest account for your business.   via GIPHY You’re still here? Okay, consider this the “long story short” version but in reverse.   Last year, our agency hopped on board the Pinterest train. In fact, I wrote up a […]

Read More

Why You Should Think Beyond Getting More Likes on Instagram

Nick Christensen
January 13, 2019

Instagram is a fantastic social platform, easily one of the top social apps I engage with on a regular basis. Whether I’m growing my personal brand or helping clients gain more exposure, one thing I’m always reminding myself is to not get sucked into the trap of focusing on Instagram “likes.” While they are a […]

Read More