Graphic Design Principles in 2018

Lanny Ward
April 24, 2018

Recognizing graphic design principles and trends starts with understanding the basics. Graphic design is a delicate composition of tension, balance, connection and relevance. This has always been true of design in general. Of course, designers should be versed in the latest trends, particularly in digital and social, as those platforms and restrictions change all the time, […]

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How to Write Home Page Content that Works

Commit Agency
December 21, 2017

At Commit Agency, we’ve built a lot of websites for our clients. Although we take time to carefully craft each web page, the home page is our main focus. While there are many details that go into creating a stellar home page, we’ve come to the conclusion that these 5 points must be present in order to successfully market your business online.

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[VIDEO] Top 3 Trends in Video Marketing

Commit Agency
October 23, 2017

It’s no secret that video should be a part of your content strategy in 2017. In fact, studies show that 43% of people want to see more video content from marketers. But what happens if you produce more videos, and no one is watching them?

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Content 101: 5 Tips for Engagement

Wynter Holden
July 25, 2017

Engagement has become a buzzword—and not just in the wedding industry. Employees who feel engaged at work are more likely to report high job satisfaction. Consumers who engage with a brand are more likely to buy. Viewers invest time or money in companies whose ad campaigns are engaging and interactive. Here are five ways you […]

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Computational Design: The Marriage of Creative and Development

Commit Agency
April 3, 2017

The marriage of art and science is a beautiful thing. Recently, we caught up with two of our creative scientists (Is that a thing? It should be a thing.) to get their thoughts on how design and development have evolved to morph into something that is one and the same. Our associate creative director, Kevin […]

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How Design Agencies Expertly Move the Brand Awareness Needle

Commit Agency
September 23, 2016

Creating and sustaining high-level public awareness is a critical task for brands and their design agencies. Yet achieving this level of brand awareness is no simple task. Building a memorable and compelling brand requires creativity and hard work, not to mention perpetual maintenance once a brand is fully defined. With this in mind, let’s review […]

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Why ASMR Matters in Interactive Marketing

Joel Coen
September 19, 2016

If you want to excel at interactive marketing, you need to be a step ahead of everyone else when it comes to what’s driving online behavior. And, by at least one key metric, ASMR videos represents one of the most exciting new marketing opportunities available to brands of all shapes and sizes. What Are ASMR […]

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Why Mobile Advertising Dominates | Top Advertising Firms

Commit Agency
September 12, 2016

Top advertising firms understand that there are multiple venues whereby to capture a consumer’s imagination. One important platform is mobile advertising. Yet even the most forward-thinking might be surprised by just how dominant mobile has become and how critical it will be over the next few years. A Rapid Shift to Mobile The statistics tell […]

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The Future of Personalized TV Ads | Creative Design Agency

Commit Agency
September 7, 2016

The ability to target an ad with surgical precision is very valuable to brands and their creative design agencies. Knowing precisely when someone is ready to refinance a mortgage or buy a car, for example, is half the battle in terms of generating a sale. Online advertising has been successful at this kind of targeted […]

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Dig Deeper Into Ratings and Reviews | Experience Design

Commit Agency
August 1, 2016

Are you a listening brand? Do you know what your customers think about your brand, your products and your services? In order to discover the insights that will allow you to amplify your brand, you need to first know how your customers are currently experiencing your brand—honing in on the ways experience design plays a […]

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Art + Science = Creative Advertising

Commit Agency
July 8, 2016

Question: Is creative advertising an art or a science? Answer: Yes. But wait, you’re thinking, there was an “or” in that question, so to what is the “yes” responding? In truth, it’s responding to both, because our view on creative advertising is that it is both an art and a science. The science of advertising […]

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Advertising and Design Agency | Intersection of Ideas

Commit Agency
June 27, 2016

Nobel laureate in both chemistry and peace, Linus Pauling, once said, “The best way to get a good idea is to have a lot of ideas.” In other words, creativity isn’t about stopping when you get an idea you like, but about pushing forward to find an idea that you love. There are only a […]

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