Why Your Brand Identity is More Than Your Logo

Tatum Snodgrass
July 17, 2019

Brand, branding, and brand identity are not synonymous. Brand identity is the visual representation of your brand, including logo marks, color scheme, and other business design attributes. Branding is the consistent, ongoing process of executing and evolving your identity.    When you think of some of the most iconic brands, you probably do think of […]

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What Does a Full-Service Marketing Agency Do?

Commit Agency
June 6, 2019

Need a new website? What about someone to manage your social media accounts? From web design to social media management, full-service marketing agencies are here to make your life easier. And who doesn’t like the sound of that…   If you’re wondering what a full-service marketing agency can do for you, we’ve broken it down […]

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When to Rebrand Your Company

Melinda Carter
May 29, 2019

I sat down with Commit’s Creative Director, Lanny Ward, to talk about when it may be time to rebrand your company and here’s what he had to say.   Melinda: What does it mean to rebrand?   Lanny: A lot of people think that a rebrand means a new logo, colors, fonts, things like that. […]

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[NEWS] Commit Agency Takes Home Five ADDY Awards from Phoenix Ad Club

Commit Agency
March 18, 2019

(CHANDLER, Ariz.) — The Valley’s foremost authority on digital strategy and branding, Commit Agency, is pleased to announce multiple wins at this year’s ADDY Awards. The Chandler-based advertising agency brought home five trophies from this year’s local awards ceremony, held on Friday, March 15 at the Phoenix Art Museum. The awards, presented annually by the […]

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Some of Our Favorite Rebranding Case Studies

Tatum Snodgrass
February 13, 2019

A rebrand is a marketing strategy that gives your brand a fresh and new visual identity. A rebrand can help a company narrow in on a newly defined audience or mark a company’s shift in the way they do business.   The creative team at Commit Agency has completed many successful rebrands (click here to […]

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3 Ways Goodwill Branding is Driving Authentic Experiences

Commit Agency
August 22, 2018

Authentic brand experiences should be present at every customer touchpoint—from the company’s branding to its social media posts to the way its employees answer the phone.   But many times, that’s not the case.   That’s where attrition happens because customers aren’t getting a consistent experience with that brand across their entire journey. It becomes […]

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What to Look for in a Branding Agency

Tatum Snodgrass
August 16, 2018

If your company were a celebrity, who would they be? Upbeat and headstrong Reese Witherspoon? Cool girl Selena Gomez? Warm and fuzzy with some “street cred” like Martha Stewart?   This is a fun game to play when discussing your company’s brand identity with your internal team. It poses the challenge of describing your brand […]

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5 Questions to Ask Before Rebranding Your Company

Tatum Snodgrass
July 10, 2018

It’s inevitable that a company will undergo a rebrand at least once in its lifetime. Sometimes it occurs because the company discovers who they are and what they stand for after they’ve launched. A rebrand can also take place when a company has outgrown its current brand.   Some of the world’s most iconic brands […]

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The Goal of Integrated Marketing Campaigns

Janelle Brannock
July 3, 2018

It’s Friday afternoon, and you find yourself hopping over to Facebook for a quick scan before heading home for the weekend. As you scroll through your feed, you see an ad for that popular new craft cocktail bar you’ve been wanting to try.   A couple hours later, you find a flyer for that same […]

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Why Your Agency Should Be Focused On Brand Experience

Janelle Brannock
June 18, 2018

The experience is everything.   Simple, right?   You’ve seen the articles and stats that show today’s consumers prefer experiences over “things.” And you can’t deny that all those photos on Instagram of faraway places and thrilling adventures have sparked a little #wanderlust in your soul. Because you want to have those same experiences, too. […]

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How to Develop a Brand That Sticks

Tatum Snodgrass
June 11, 2018

Quick—think about your top three favorite brands. Aaaand go!   Now, think about what they all have in common. Are you drawn to one particular product or service? Do you align with the company’s values and thus have interest in the brand as a whole? Chances are if you’re a brand loyalist, it’s the latter. […]

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How to Write Effective Ad Copy

Tatum Snodgrass
May 9, 2018

Smart ad copy could be the difference between a successful marketing campaign and a total flop. Ad copy should sell and convert your audience within a matter of seconds. This type of copywriting is different from writing long-form content or campaign writing, and it takes a skilled writer. Our resident copywriting pro, Heidi, is always […]

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