Why Having a Data Studio Expert Matters

Commit Agency
April 6, 2018

In today’s digital age, it’s an exciting time to be a marketer. Marketing departments have shifted from teams of art-based advertisers and public relators to data-driven thinkers tasked with predicting consumer behavior. Every marketing dollar spent is being closely analyzed. With smarter strategies comes the burden of keeping up with the ever-changing digital landscape.

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How to Use Facebook Custom Audiences

Greg Pelke
March 27, 2018

The single greatest advantage of Facebook advertising is the data it collects and the abundance of targeting options available to companies. You can choose the people you want to reach based on demographics and interest, get in touch with your existing contacts, and find people on Facebook who are similar to your current customers. But how do you do that? This is where Facebook custom audiences come in.

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Why are Featured Snippets Important?

Commit Agency
March 7, 2018

Google recently released a comprehensive blog reintroducing featured snippets. Snippets have been around for a while and their capabilities continue to grow in the world of search. So what are featured snippets and what makes them so important?

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5 Hot Content Marketing Trends for 2018

Commit Agency
November 21, 2017

Attention all marketers! Your content is having an impact. According to Curata, nearly three-quarters of companies say their digital marketing content is increasing new sales leads or improving the quality of leads. Social media marketing is booming, and consumers are engaging with visual content at record highs.

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The 5 Ws Inform Effective Marketing Campaigns

Commit Agency
July 13, 2016

When you were in high school learning to write papers, your English teacher probably introduced you to the five Ws: who, what, when, where and why. He or she likely taught you that a paper wasn’t complete without all five. If you have journalism experience, you surely know that, for journalists, the five Ws are […]

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Define Your Audience For Advertising Effectiveness

Commit Agency
June 17, 2016

  In the Mad Men days of advertising, it was typically left to the creative director to sit in his office, gaze out his window for a spell and then emerge with “The Big Idea” that would drive the campaign’s success. But even in those Mad Men days, people who worked in advertising understood the […]

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Advertising Organizations and eMetrics That Matter

Commit Agency
March 9, 2016

Marketers are swimming in data, and nowhere is this more apparent than in the digital marketing sphere. At the same time, they must work with advertising organizations to glean the metrics that will help justify their spending to the C-suite. But with so much data and so many reporting possibilities, what are the best metrics […]

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