Why Your Agency Should Be Focused On Brand Experience

Janelle Brannock
June 18, 2018

The experience is everything.   Simple, right?   You’ve seen the articles and stats that show today’s consumers prefer experiences over “things.” And you can’t deny that all those photos on Instagram of faraway places and thrilling adventures have sparked a little #wanderlust in your soul. Because you want to have those same experiences, too. […]

Read More

How to Develop a Brand That Sticks

Tatum Snodgrass
June 11, 2018

Quick—think about your top three favorite brands. Aaaand go!   Now, think about what they all have in common. Are you drawn to one particular product or service? Do you align with the company’s values and thus have interest in the brand as a whole? Chances are if you’re a brand loyalist, it’s the latter. […]

Read More

How to Write Effective Ad Copy

Tatum Snodgrass
May 9, 2018

Smart ad copy could be the difference between a successful marketing campaign and a total flop. Ad copy should sell and convert your audience within a matter of seconds. This type of copywriting is different from writing long-form content or campaign writing, and it takes a skilled writer. Our resident copywriting pro, Heidi, is always […]

Read More

6 Smart Strategies to Rank Your Local Business

Commit Agency
April 13, 2018

Being the new business in town can be challenging. Not only are you trying to build a solid customer base, but you’re also trying to maintain and reach out to new customers each day. Thankfully, the internet can help spread the word–but you have to put in the work. Here are six smart strategies to rank your local business, according to the experts at Commit Agency.  

Read More

[NEWS] Commit Agency Wins 8 ADDY Awards from Phoenix Ad Club

Janelle Brannock
March 9, 2018

Commit Agency took home eight ADDY Awards yesterday, March 8, at the annual awards gala held at the Phoenix Art Museum. The ADDY Awards are put on each year by the Phoenix Ad Club and recognize the best of Arizona advertising.   Commit was awarded trophies for the following:   Category Client Award Packaging Campaign […]

Read More

Influencer Marketing Trends for 2018

Commit Agency
February 2, 2018

Brands who aren’t implementing influencer marketing into their strategy are already behind in 2018. Why? It’s no longer just another social media marketing fad. In fact, it currently produces the best ROI and is the fastest-growing online acquisition channel. According to Forbes magazine, influencer marketing has proven to be the “most effective form of advertising.”

Read More

When NOT to Use Emotional Branding

Wynter Holden
January 26, 2018

“Think back to the moment you saw your first child (or fur baby). Remember the innocent, all-encompassing love in their eyes? The gooey center that formed in your heart? That’s how you’ll feel the first time you use our product.” If fond images passed through your mind while reading our opener, you’ve just experienced emotional branding.

Read More

Advertising by Generation: Baby Boomers

Wynter Holden
January 19, 2018

Baby boomers are a hot consumer market. First, it’s a massive pool of potential customers: More than 75 million people fall into the “Baby Boomer” category (those born between 1945 and the mid-60s). Baby boomers are also a captive audience for television and radio ads, as most of this generation has already retired or is nearing retirement age. If you’re looking to market your product or service to the Baby Boomer generation, here are a few things you should know first.

Read More

5 Strategies to Boost your Brand Presence

Commit Agency
January 5, 2018

Your business can never have enough exposure. Not only should your company be present, your product or service should also create a lasting impression and stand out to your audience. The goal of marketing is to have your target audience think of you, and your company, when they are ready to buy. Are you doing everything you can to build up your brand? Here are 5 strategies that you can experiment with to boost your brand presence.

Read More

Quiz: What’s Wrong with Your Customer Experience?

Commit Agency
October 2, 2017

Think about the last time you purchased a product online or went into a store. Were you completely satisfied with your experience? Most people believe service could have been better, even though their surface needs were met. By focusing on the customer journey rather than the end destination, customer interactions can go from “ok” to […]

Read More

Boutique Hotels and OTAs: Love Affair or Fatal Attraction?

Commit Agency
July 7, 2017

Many boutique hotels have a challenge when it comes to OTAs (Online Travel Agents). We often get the request to stimulate direct bookings, that boutique owners do not want OTA business. Big mistake. Huge. In this piece, I’m going to explore and implore the reasons why it is vital to embrace the OTA and how […]

Read More

What Your Profile Photos Say About You

Wynter Holden
June 19, 2017

We’ve all seen terrible profile pics. I’m not talking about the grainy, faded, fashion-nightmare-inducing “Throwback Thursday” photos popularized on Facebook—well, not unless you make one of those your permanent profile image. Bad online photos can range from mall-kiosk headshots with laser backdrops circa 1995 to otherwise nice shots that appear blurry thanks to mom’s low […]

Read More